Budget and Traffic question

[wizzbang]

Just starting out and putting a business plan together and would like some help with a few questions. I have a paid site and building a free banner and free gallery site now. I know that my webpage will be a determining factor but would like in general answers.

1 - How much $$$$ per month in advertising to convert 40 paid new signups per month?

2 - How much Traffic is needed to convert 1 paid signup

[codeRed]

I would not spend any money into advertisement because you are just wasting money

2. The traffics you get it all have to depends on the quality of your traffics
If you can keep conversion ration lower than 1:2000 is already good enough
< 1:300 is really good, < 1:100 your are insane!

Make blogs is a great way to get started
Make sure you make a lot of site with good quality.
Quantity never beats quality

Link trade with some other bloggers try to get your site's traffics rolling
this is what i have to say right now. Good luck